The new streaming video platform Hulu is coming to the Roku brand.
But how will it affect the way people watch and rent video?
The streaming video giant’s acquisition of Hulu will give the streaming giant a dominant position in the streaming movie and TV industry.
It will also allow it to push new technologies like Netflix-like streaming video to a broader audience, and it could help boost the company’s earnings.
It’s the first time Hulu has officially been mentioned in connection with the deal.
The streaming service, founded in 2010, has become the go-to destination for people who want to watch movies, television shows and other content on their Roku devices.
“Hulu’s move to acquire Hulu, a platform that is already the most-streamed video service on the market, opens up the opportunity for Hulu to continue to innovate, create and deliver compelling content for Roku customers,” Netflix CEO Reed Hastings said in a statement on Wednesday.
“Hulu is a great fit for us and the Roku platform and we look forward to working with Hulu to bring the best of Hulu to our customers.”
The deal includes a $4.9 billion cash infusion from Netflix, Netflix founder Reed Hastings, chairman Tom Werner, and chief content officer Craig Britton.
The deal will make Hulu the biggest acquisition of a streaming video company in history, and could potentially be worth hundreds of millions of dollars over time.
The move by Hulu, which was rumored to be in talks with Netflix for months, comes just days after Netflix said it would make its first-ever acquisitions in 2017.
The Hulu deal is a significant win for the streaming company, which has long been considered a competitor to Netflix.
Netflix, however, has been aggressively acquiring video content for its streaming service and has been rumored to have been in talks to buy Hulu for months.
The streaming giant also made a major acquisition in January of its own content company, Beats, to acquire the music streaming service.
That deal, which included the acquisition of Beats Music, was announced in January.
Hulu has been in the news recently after it said it was buying the rights to produce and stream TV shows.
The company said it will create an exclusive licensing deal for all the programming it produces and streams, and will be the exclusive home for shows like “The Voice” and “Bones.”
It’s not yet clear how much of Hulu’s content is exclusive to its service, or how many shows it plans to make available for streaming.
Hudson said the acquisition would also be the first of its kind in the U.S. It also said that the company plans to invest $1 billion into its own distribution platform in the coming years.
The new streaming service is also likely to make Hulu a bit less reliant on Amazon, which is owned by Jeff Bezos, a billionaire media mogul who owns The Washington Post and Time Inc. It’s also a more attractive investment for Hulu than its larger rival, Amazon Prime, which also makes its streaming video products available on devices from Amazon and Google.
Hudsons latest deal has the potential to be the biggest investment of the streaming industry since Netflix’s purchase of Hulu last year.
Netflix has been building up its video content business over the past few years, including the acquisition in 2018 of a majority stake in Hulu, but it still has a way to go before it can compete with Amazon Prime.
The acquisition also comes at a time when Hulu’s competitors, such as Netflix and Amazon Prime Video, are also making moves to acquire more and more content.
HuffPost reached out to Hulu for comment.